Supporting entrepreneurs with real-world case studies and practical business planning resources
At Heellcasre, we believe that successful entrepreneurship should be accessible to everyone. Our mission is to provide aspiring business owners with real-world insights, practical resources, and expert guidance that bridges the gap between theory and execution.
Founded in 2020, we've helped over 5,000 entrepreneurs transform their ideas into viable businesses through our detailed case studies and customizable business plans.
What sets us apart is our commitment to authenticity and practicality. Each case study is meticulously researched through direct interviews with founders, detailed financial analysis, and thorough market research. Our business plans aren't just templates—they're strategic roadmaps based on proven success stories.
Our diverse team combines entrepreneurial experience, industry expertise, and academic knowledge to provide you with well-rounded insights
Founder & CEO
Former venture capitalist with 12 years of experience in evaluating and investing in tech startups. Emma founded Heellcasre after noticing a gap in practical resources for early-stage entrepreneurs.
Research Director
Sarah leads our case study research team, bringing 8 years of experience as a business analyst and startup consultant. She specializes in distilling complex business strategies into actionable insights.
Financial Strategy Lead
Former investment banker with an MBA from London Business School, Daniel ensures our business plans include realistic financial projections and funding strategies based on market realities.
Marketing Strategy Expert
With experience leading marketing for two successful startups, Jessica provides invaluable insights on go-to-market strategies, brand development, and digital marketing best practices.
Technology & Innovation Advisor
Serial tech entrepreneur who has founded and exited three successful startups. Michael brings technical expertise and innovation strategies that help our clients navigate rapid technological change.
We provide genuine, unfiltered insights from real entrepreneurs who've experienced both success and failure
We believe entrepreneurship should be accessible to everyone, regardless of background or resources
We focus on actionable insights that can be immediately applied, not theoretical concepts
We constantly evolve our resources to reflect the changing business landscape and emerging opportunities
Explore our case studies and business plans or get in touch for personalized guidance